The lawsuits against PayPal’s Honey extension have sent shockwaves through the creator economy, but the outcome may not be in favor of content creators. 

Even if these legal battles don’t go their way, there’s still a clear path forward: stop relying on networks that prioritize coupon extensions over creators and switch to one that actually has your back.

The Harsh Reality of Last-Click Attribution

At the core of this controversy is last-click attribution—a model that rewards the final touchpoint before a sale. Honey claims it simply follows standard industry practices, but content creators argue that it unfairly snatches commissions that rightfully belong to them.

And they’re right.

Even when Honey doesn’t provide a discount, it often gets the last click, hijacking the commission from the YouTuber, blogger, or influencer who actually influenced the purchase.

The problem? Proving in court that last-click attribution is “unlawful” is an uphill battle. The legal system may not see Honey’s actions as illegal, even if they are undeniably unfair.

The Solution: A Network That Puts Creators First

Instead of waiting for the courts to decide, content creators need to take action now by switching to an affiliate network that prioritizes influencer-driven sales over coupon publishers.

If the brands you’re promoting aren’t using an affiliate network that offers the ability to prioritize content creators over coupon affiliates—you will never get paid fairly. And this is the biggest issue that’s enabled coupon extensions to continue to steal commissions from creators.

Enter ReferZone: The Affiliate Network Built for Content Creators

Unlike traditional affiliate networks that blindly follow last-click attribution and have knowingly allowed coupon affiliates to hijack commissions from creators for decades, ReferZone by default prioritizes content creators in its system.

What this means:

1. No more losing commissions to coupon extensions. If a customer didn’t use a coupon during checkout, the coupon affiliate gets zero credit.
2. Customizable attribution models that let merchants prioritize content creators instead of discount-driven last-click hijackers.
3. Advanced tracking that captures the entire customer journey—not just who clicks last.
4. Higher earnings for creators by ensuring commissions actually go to the ones who influenced the sale.

Content Creators: The Time to Jump Ship is Now

With influencers like Marques Brownlee and Hank Green publicly criticizing Honey, the creator community is waking up to the fact that relying on outdated networks is no longer an option.

ReferZone is the solution. Sign up for free here in 3 easy steps and you can invite the brands you promote directly through the platform. Put the Honey scam behind you!

This lawsuit may or may not change how Honey operates—but you don’t have to wait to protect your commissions.